Webinar funnels for coaches

You show up.
You pitch.
We run everything else.

FunnelOps plans, builds, and manages the entire funnel behind your webinar — Facebook ad campaigns, registration pages, CRM pipeline, and the email & SMS sequences that fill your seats and close your cart. Your only job is to teach and make the offer.

20+
coaches currently running funnels with us
$500K+
generated in client course & program sales
$150K+
USD in Facebook ad spend managed for clients
The problem

Most coaches are running five jobs at once

  • Launching and optimizing Facebook ad campaigns with no media-buying background
  • Building registration and thank-you pages from scratch
  • Wiring up a CRM, tagging leads, and chasing down no-shows by hand
  • Writing — and timing — the reminder emails and texts before every webinar
  • Following up after the webinar to actually turn replays into paid enrollments
That's the job we took off 20+ coaches' plates — so they could focus on the one thing only they can do: get on camera, teach, and close.
The system

One funnel, six moving parts, one team running them

From the first ad impression to the closed sale — this is the exact sequence we run for every coach we work with.

01

Facebook ads for webinar registrations

We plan, launch, and optimize FB ad campaigns built to drive cold and warm traffic straight into your webinar registration — not just clicks.

02

A registration page built to convert

A dedicated reg page designed, copywritten, and tested to turn ad clicks into confirmed seats on your webinar.

03

The pre-webinar show-up sequence

A timed email + SMS sequence — reminders at 24 hours, 1 hour, and 10 minutes out — built specifically to push your show-up rate as high as it can go.

04

You host. You teach. You pitch.

The one part that's on you. Go live, deliver real value, and make your offer.

Your only job
05

The post-webinar sales sequence

Email and SMS cadences to attendees and replay-watchers, built to recover missed sales and close your cart before it shuts.

06

CRM & pipeline management

Every lead tracked from Registered → Attended → Purchased, so no follow-up — and no sale — falls through the cracks.

Track record

Built on hands-on experience with coaches — not theory

20+
coaching businesses onboarded and actively managed
$500K+
in course and program sales generated for clients
$150K+
USD in Facebook ad spend managed on client accounts

We specialize exclusively in webinar funnels for coaches — the ad angles, the registration flow, the show-up sequence, and the pitch-to-close follow-up are all built around how coaching offers actually sell.

1M+

July target: 1,000,000 NOK in monthly revenue. After 30 sales from a single Sunday webinar, the team is chasing another record — 12+ customers from one more live webinar gets us there.

Live performance log

Real webinars we're currently running

Pulled straight from our internal client dashboard — the ad spend, sales, and revenue behind recent webinars we manage for coaches right now.

Client Ad spend Sales Revenue ROAS
Eva 9 900 kr 10 69 900 kr 7.06×
Maren 6 950 kr 8 185 375 kr 26.67×
Maren 6 900 kr 5 130 000 kr 18.81×
Maiken 9 798 kr 7 48 930 kr 4.98×
Figures shown in NOK, sourced from live ad account & CRM reporting Updated after every webinar
Inside the team channel

What it sounds like when a webinar goes right

Real updates from our internal client channel — not staged testimonials.

PT Pia Jul 28

🎉 30 sales from Sunday's webinar. Good work team — last couple of weeks have been great. Let's go for the next record.

EK Eva 11:53 AM

Finally some happy news 👏 We got 2 more clients yesterday, so 10 so far.

MK Maren 12:07 AM

🥳 One more sale, one more payment in. This week is crazy.

Why FunnelOps

One team. No handoffs. No gaps.

Coach-specific

Built for coaches, not "businesses in general"

Every ad angle, sequence, and CRM stage is built around how coaching offers get sold from a webinar — not repurposed from an e-commerce or SaaS playbook.

Full-stack

Ads, tech, copy, and CRM — one team

No stitching together a media buyer, a funnel builder, and a copywriter yourself. We run the whole stack, so nothing gets lost between handoffs.

Show-up focused

A sequence built to fight no-shows

Registrations mean nothing if nobody attends. Our pre-webinar cadence is built specifically to get more registrants live on the call with you.

Revenue, not vanity metrics

We're measured on sales, not just registrations

The post-webinar sequence exists to close carts — replays and follow-up matter just as much to us as the live pitch.

The stack

Built on tools that already work for coaches

We don't reinvent your tech — we run Facebook Ads into a GoHighLevel-powered registration and CRM flow, deliver your course on Kajabi or Simplero, follow up by SMS and email through ClickSend and CM.com, automate the connections with Make and n8n, and use Claude to keep the whole operation moving.

FB
Facebook Ads
Traffic
GHL
GoHighLevel
CRM & Funnels
KJ
Kajabi
Course Platform
SM
Simplero
Course Platform
CS
ClickSend
SMS
CM
CM.com
SMS & Email
MK
Make
Automation
n8n
n8n
Automation
C
Claude
AI Ops
Get started

Ready to turn your webinar into a predictable revenue engine?

Book a free 45-minute 1:1 session. We'll map out exactly what your funnel needs — no pitch, no pressure.

Book Your Free Funnel Audit →
FAQ

Before you book

Do I need to already have a course or webinar built?
No. We'll work with what you have — whether that's an existing webinar and course, or just your expertise and an offer idea. We build the funnel around it.
What do you actually need from me?
Your expertise and your presence on the call. We handle ad strategy, tech, copywriting, and follow-up — with your input on your audience, offer, and voice.
Whose Facebook ad account do you run campaigns on?
Yours. We manage the campaigns, but the ad account, the data, and the relationship with your audience stay with you.
Which CRM and webinar platforms do you work with?
We plug into the tools you already use where possible, or help you set up the right stack if you're starting fresh.
How long until my funnel is live?
That depends on how much is already in place — we'll give you a clear timeline during your funnel audit before anything is signed off.